Neftaly Responsibility: Marketing and Registration
Objective:
To attract participants to the Neftaly Monthly Soccer Camps through a well-planned, multi-channel marketing strategy, and to provide a seamless, user-friendly registration process for campers and their families.
Key Responsibilities
???? 1. Develop and Execute a June Marketing Strategy
A. Online Marketing
- Social Media Campaigns
- Create scheduled posts featuring coach profiles, training highlights, countdowns, testimonials, and player success stories.
- Platforms: Facebook, Instagram, WhatsApp, and TikTok.
- Email Marketing
- Launch a targeted campaign to past participants, school mailing lists, and community sports groups with clear CTAs (Call to Actions).
- Schedule: Early June launch, mid-month reminder, final push week before camp.
- Website Promotion
- Ensure the Neftaly website has a prominent camp landing page, with:
- Dates, pricing, structure, age groups
- Clear registration link and FAQ section
- Visual assets like camp photos and videos
- Ensure the Neftaly website has a prominent camp landing page, with:
- Digital Ads
- Run short, location-based campaigns on Google Ads and Meta Ads targeting parents and youth sports audiences.
B. Offline Marketing
- Flyer Distribution & Posters
- Deliver to local schools, sports complexes, churches, and community centers. Include QR codes linking to the registration page.
- Community Engagement
- Partner with local schools and football clubs for word-of-mouth outreach and group sign-ups.
- Free Demo/Intro Session
- Host a preview day at a local venue to promote the June camp and encourage on-the-spot sign-ups.
???? 2. Set Up and Manage Registration Forms on the Neftaly Website
A. Form Creation & Design
- Develop a mobile-optimized online registration form hosted on the Neftaly website with:
- Camper’s name, age, skill level, school/club (if applicable)
- Parent/guardian contact info
- Emergency contact and medical conditions
- Preferred session dates
- Waiver agreement and consent checkboxes
- Payment method or reference upload (if paying offline)
B. Ease of Access & User Experience
- Ensure the registration form is:
- Easy to find from the homepage and camp landing page
- Accessible on mobile devices and tablets
- Clearly labeled with step-by-step instructions
C. Confirmation System
- Integrate an automatic email or SMS system that:
- Confirms registration submission
- Provides payment details or confirms payment received
- Shares next steps (e.g., document checklist, arrival times)
D. Data Handling and Tracking
- Route form submissions to a centralized database or CRM system
- Regularly back up submissions to ensure no data loss
- Use real-time dashboards or spreadsheets to:
- Monitor daily sign-up volume
- Track incomplete registrations
- Flag any forms with missing info for follow-up
???? 3. Post-Registration Communication & Support
- Send welcome emails with:
- Camp checklist (what to bring, uniform details, etc.)
- Drop-off/pick-up procedures and times
- Emergency contact protocol and rules of conduct
- Offer direct support channels (email, WhatsApp, or phone) for registration-related questions
Deliverables:
- Fully functional registration form on Neftaly website
- Registration tracking sheet or CRM dashboard
- Confirmation email template and automated response setup
- June marketing plan and campaign performance metrics